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How to effectively use Solo Ads

How to effectively use Solo Ads

When I first started marketing online, I had no idea of what a solo ad was.  Even when I found out what it was I still spent months figuring out how to get one going.  I had no clue where to find solo ads, nor did I know how to properly write one up.

Today I want to share what I’ve learned, hopefully it will help you and speed up the learning curve for you.

How to effectively use Solo Ads: What is a solo ad?

It is an email ad to a list of potential customers.  It is the only ad they will see in the email, hence the term SOLO ad.

3 parts to a Solo Ad: All parts equally important

Subject Line: Purpose is to sell the open
-Unless the subject line is catchy the reciever will not open the email
-Resources you can use is your spam email box, browse through and see what headlines caught you eye.  Write something similar
-You can also go to amazon and search for books. Look at the titles, see which one jumps out at you.

Email Body: Purpose is to sell the click
-The body content has to be compelling enough for the reader to want to click on your offer.
-A very good book about influence is called, Influence by Robert Cialdini
In this book Cialdini talks about several powerful things that influences people to take action.  I highly recommend it.

Capture page: Purpose is to capture the prospects information
-The capture page needs to be congruent to your email content and intriguing enough for them to want to input their name and email for more information.

[content_box_paper_white width=”75%”]Look at the whole process of placing a solo ad like a short exciting movie leading to a sequel. The opening scene catches your attention, the story line touches you and the ending leaves you with the anticipation of part 2.[/content_box_paper_white]

How to effectively use Solo Ads: Big mistake in buying solo ads

Typing in Google the words “solo Ads” and then going with whatever comes up.
The problem with this is there are thousands of other newbies doing the same thing.  Chances are the lists that you will be mailing to are saturated with other ads that have just gone out.  You need to find lists that are not mailed out offerings daily.

I made this mistake and wasted several hundred dollars.

Where to buy solo ads:

-Solo Ads Directories, Broker
This option allows you to view many solo ads vendors, read through the testimonials and decide which is the best fit for you.
-Ezine solo ads
This works really well because you are mailing to a list of people that already has interests.  Some Ezines are made up of paid subscribers.  What does this mean, well if someone is paying to receive emails don’t you think they will want to open the email.
-Find websites that have opt in boxes and contact the owner about advertising to their list.
The websites you contact should be in your niche.  For example, if you are advertising health and fitness products you do not want to buy solo ads from a person with a list of people interested in electronics. (common sense)  Your solo ad campaign must be targeted.

How to buy Solo Ads:

You need to contact the vendor first.  Make sure that they are still actively involved.  Some things you can ask is, how old the list is.  How often do they mail the list.  Have they sent out any offers similar to yours and what the result was.  You may also want to ask for a discount since this is your first time working with them.  Let them know that you are a serious buyer and if the results are good you will become a repeat customer.

 

Conquer your future,

Daneng White Signature

P.S. This is how to effectively use Solo Ads.  If you like this post please comment press Like and Share.

4 Comments

  • Yang

    Reply Reply 26 January, 2013

    I thought this article was a good summary on Solo Ads.

    • ammondx

      Reply Reply 28 January, 2013

      Thank you!

  • Paul

    Reply Reply 17 June, 2013

    This is great stuff Daneng. I want to do some solo-ads but was looking for information on doing it effectively. Good thing I found your post.

    • ammondx

      Reply Reply 17 June, 2013

      Thanks Paul, glad I was able to help. Thanks for dropping by.

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